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Every day, millions of motorists pass the sex shop that is located near a service station. Lingerie, handcuffs and synthetic body parts - all for sale on one of England's busiest roads. But who goes inside?

Also called stores for adults Toys shop or erotic shops, sex shops offer pornography, lingerie, and other sex toys. These shops sell lingerie and pornography as well as other sexually-oriented toys. Most licensed sex stores have blacked-out windows in order to comply with Indecent Displays Act.

Ann Summers

Ann Summers has become a well-known brand when it comes to adult shops. However, it didn't always have this reputation. In fact when the brand first came out, it shook many people, especially a British consumer. Sex shops aren't supposed to be located on the high street. However, with a little imagination and tenacity, the company was able to create an industry niche.

Ann Summers' approach to sexual activity is the secret to its success. The company sells a variety of lingerie, costumes and lotions that help women reach their sexual peak. The brand even made videos to encourage women to experiment with new experiences. The brand is dedicated to helping women find pleasure and is among the few businesses in its field that focus on female sexual health.

Another factor that has contributed to the company's success is its Party Plan, which was introduced in the year 1981. The parties were akin to Tupperware parties and were designed as a marketing tool for the company. They also allowed them to bypass the laws that prohibit the display of sexually explicit toys. You'll be hard-pressed to find any British woman who hasn't heard of Ann Summers Party.

In 2022, the brand has 86 stores on the high street and an online presence that extends across the globe. The brand is synonymous with female empowerment and is a trusted authority on sexy lacing and satin.

Prowler

A gay high-street favourite that has been around since 1997, Prowler has grown from its humble beginnings as a publishing house to become one of the largest gay run business in Europe. The flagship store is located in Soho and stocks everything that you would expect to see in a gay lifestyle store. This includes all the porn, sex toys and the usual selection of LGBTQ DVDs and books.

This large shop has two sections. The front has a variety of literature such as coffee-table books and underwear. The back of the store is more erotic with a large selection of sex toys for males that have a masculine and appealing look. They also sell tickets to the major dance parties in Soho and can be a useful way to avoid the crowds.

The gay fetish retailer has been in existence for quite a while and is a great source of underwear, sex toy and stimulants. They also have a wide assortment of fetish clothing as well as various restraints that range from collars to strap-ons. The London branch is small, but has plenty of stock and offers a friendly service.

Simply Pleasure

It is located in an old McDonald's located on the A1 south of Grantham, this new licensed store is the UK's most thrilling adult store. It has a huge choice of sexually oriented toys and is split into three separate departments. The first offers a vast assortment of sexy lingerie and costumes ranging from fetish nurses to PVC and rubber. The second section has an extensive selection of sexy toys. It also has bondage equipment including restraints and paddles. The third department has many adult-oriented dvds.

The new Simply Pleasure store joins the existing Prowler, Prowler RED and Soho Original masturbation adult toy deal stores under the ABS Group banner. The company is family-owned and has 24 outlets with 130 employees. The company has a reputation for its high-quality products as well as customer service. In addition to sexual best toys for adult men, Simply Pleasure sells lubes and products for sexual wellness. The store is staffed by friendly and knowledgeable employees.

Central Bedfordshire Council, despite some reservations about the location, hasn't restricted the store or the table dancing clubs. The council recently announced an inquiry on what it refers to as a "nil" policy, but this does not alter existing shops and will not apply to future applications.